Students help design fresh new look for Middleton Grange Market Hall
Three aspiring designers have had their work chosen to be used in an eye-catching logo for Middleton Grange Shopping Centre’s brand new Market Hall signage.
Students Robyn Hart, Danielle O’Neill and Ashleigh Humble produced inspiring designs – which were part of a creative brief assigned by the centre to assist in the development of a new Market Hall brand. Using various elements from the ideas Robyn, Danielle and Ashleigh had developed, it was able to create a logo that perfectly reflected the Market Hall’s identity.
Middleton Grange Centre Manager, Mark Rycraft, said: “We are absolutely delighted with the new signage for the Market Hall. It really complements our current Middleton Grange branding and looks very striking. We’re really looking forward to receiving feedback from our customers.
“We were very impressed with all the work produced by the students. They really listened and understood the creative brief we gave them and their ideas really demonstrated this. It was Robyn, Ashleigh and Danielle’s distinctive approach to the challenge which really stood out for us when choosing the new look.”
The re-designed Market Hall logo now features on signage, advertising and the centre’s website. The hall’s ‘new look’ aims to raise the profile of the centre’s indoor market, encouraging existing customers into the hall as well enticing new shoppers who were perhaps unaware the Market Hall was there.
Danielle said: “I have really enjoyed working on every element of this project. It has been challenging but incredibly rewarding. I’m so happy that my work has been chosen to appear in the Market Hall’s new signage and that all my family and friends will be able to see it when they visit the centre. It has definitely spurred me on to continue my career in Art and Design.”
Michael Thompson, lecturer within The School of Art & Design at Hartlepool College of Further Education, said he was very proud of the enthusiasm the students showed for the task. He said: “Live commercial engagement opportunities are vital to students professional development, underpinning everything we do at the college, proving an essential catalyst to employment progression. Every student showed initiative and flair for the project and it has been a big learning exercise for everyone.
“A huge congratulations to Robyn, Ashleigh and Danielle. They demonstrated their skills in considering every element of the campaign, from design concept and brand development through to budget and deadlines. Thank you to Middleton Grange for providing this opportunity, it has allowed the students to gain confidence and develop their creative instinct.”
The work produced by the students for this task has gone towards part of their Level 3 Extended Diploma in Art and Design and will go towards their end of year results.